Year: 2024 | Month: December | Volume 11 | Issue 2

Social Media’s Influence on Political Marketing: Insights from a Focus Group Study of Experienced Communication Professionals

Rajesh Naithani Rajesh Verma Manish Gupta Praveen Kumar S.
DOI:10.30954/2348-7437.2.2024.10

Abstract:

This study explores the dynamic role of social media in political marketing, focusing on its growing influence in shaping voter perceptions and campaign strategies. Utilizing a focus group methodology with experienced communication professionals, the research investigates key metrics, strategies, and the effectiveness of social media in political marketing campaigns. The findings provide insights into the impact of social media on voter loyalty, the comparative effectiveness of traditional versus digital platforms, and the significance of strategic communication in modern political discourse.



Print This Article Email This Article to Your Friend

Links

Similar In PUBMED

Search Pubmed for

* Rajesh Naithani * Rajesh Verma * Manish Gupta * Praveen Kumar S.

Search in Google Scholar for

* Rajesh Naithani * Rajesh Verma * Manish Gupta * Praveen Kumar S.

AgroEcoomist-An International Journal In Association with AAEBM

Creative Commons License 75827984 - Visitors since June 1, 2015

This work is licensed under a Creative Commons Attribution 4.0 International License.