Year: 2023 | Month: June | Volume 10 | Issue 2
An Identification of Marketing Channels and Estimation of Marketing Efficiency of Cluster Bean in Gird Region of Madhya Pradesh
Surendra Rundla
S.C. Shrivastava
Megha Sahu and A.M. Jaulkar
DOI:10.30954/2394-8159.02.2023.2
Abstract:
This research paper was carried out to identify the marketing channels and estimate the price spread, marketing
cost, and marketing efficiency in various marketing channels of grid region of Madhya Pradesh and constraints
faced by respondents in marketing of cluster bean for the year 2019-20. Multi-stage sampling was used for the
selection of the farmers for the present research. Morena district of Madhya Pradesh was selected purposively as its first rank in the area and production of cluster bean in the state. Total 90 farmers were selected and the nearest organized grain mandi of Sabalgarh was selected purposively for this research .Two village traders from each village and two wholesalers from regulated market of Sabalgarh were selected on the basis of their responsiveness. Both the primary and secondary data were collected. In the movement of product highest cost is found in channel first followed by second and third. And the same trend follows in marketing margin. Highest marketing efficiency was of channel third after that second and first. In production major constraint was seed not available of quality seed while in marketing the major problem was the high cost of labor and high fluctuation of price.
Print This Article Email This Article to Your Friend
