Year: 2022 | Month: September | Volume 9 | Issue 3
Marketing Pattern and Marketing Efficiency of Organic Turmeric in Kakching District of Manipur, India
Cenmichon Khodang
Amod Sharma*
DOI:10.30954/2394-8159.03.2022.6
Abstract:
The Present study on marketing pattern and efficiency of organic Turmeric in Kakching district of Manipur was initiated during 2020 to 2022 with the selection of 120 respondents and it was categorized into four groups viz., Marginal, Small, Semi medium and medium sizes groups based on available cultivable land under selected spice crops. To achieve the specific objective of the present study a multistage purposive stratified random sampling method were adopted. Further data reveals that on the selected farm size group the majority of the respondents (93.00 per cent) belonged to semi-medium land holding with an area of 2.01-3.0ha. While in marketing of ginger, the total marketing cost was found to higher in Channel-II (` 15.1/kg) and lower at Channel-IV (` 10.3/kg). The largest chunk of margin was enjoyed by Channel-I (` 96,587.5) followed by Channel-III (` 69.060.7) and lowest at Channel-II (` 16,517.0). On assessing efficiency, through Acharya’s method it was found that marginal farm size group was more efficient (59 percent) and least efficient is found to be medium farm size group (52 per cent).Using Shepherd formulae marginal farm size group (159 per cent) was found to be most efficient and the least efficient is found at medium farm size group(152 per cent) respectively. The producers’s share in consumer’s price was found to be higher in marginal and small farm size group (31 per cent) each and minimum at medium farm size group (29 per cent) respectively.
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