Year: 2022 | Month: June | 9 | 2
Constraints of Different Stakeholders in Production, Marketing and Purchasing of Rose Cut Flowers
C.R. Rahul
M.T. Lakshminarayan
M.S. Ganapathy
DOI:10.30954/2394-8159.02.2022.14
Abstract:
The present research study was carried out in Bangalore Urban district of Karnataka state during 2020-21 to document the constraints of stakeholder in production, marketing and purchasing of rose cut flowers. The stakeholders viz., rose growers, retailers, traders, commission agents, exporters and rose consumers were interviewed personally using a pre-tested interview schedule. The collected data was analyzed using frequency, percentage and ranks. High investment for cultivating rose, incidence of pests and diseases, and lower prices for rose flowers due to seasonal glut were the major constraints of rose growers. Damage to flowers during transportation, lack of cold storage facilities and market infrastructure were the important constraints of rose traders and commission agents. Quick deterioration of rose cut flowers was the major constraint faced by both rose retailers and exporters, while price fluctuations and non availability of a particular colour/size of rose were the two important constraints of rose consumers.
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