A tribe is viewed, developmentally or historically, as a social group existing before the development of, or outside, states.A tribe is a group of distinct people, dependent on their land for their livelihood, who are largely self-sufficient, a nd not integrated into the national society. It is perhaps the term most readily understood and used by the general public. This paper investigates the issues and challenges among the tribes and impact of mass media in India in terms of standard of living, education and other socio-demographic indicators. In this investigates the maternal health care practices, health condition, education and unemployment among the tribal women in comparison to the tribal women. Education as a means of advancement of capacity, well being and opportunity is uncontested and more so among communities on the periphery. Low literacy rates in tribal communities continue to indicate a need for overarching support that tactless issues from health, education and unemployment of non-tribal population. Education is essential for the human society to enable it to take up their due place in the social, economic and cultural life of modern India. But, even today education is far away from tribal life. As early as in the 18th century the missionaries came to India and began to spread their religious message. For that, they established education and health centers in the tribal areas. The isolationist policy of the colonial government encouraged Christian Missionaries activity in the tribal areas, Christian Missionaries, through their sustained work, introduced various social and educational reform measures in the tribal areas. The traditional folk media is the indigenous equivalent of exogenous mass media and facilitates change and progress in tribal societies by communicating socio-economic change. Traditional media is found in the expression of their daily