Year: 2015 | Month: December | Volume 2 | Issue 2
Personality impact on brand preference of mobile phones: Physical attributes as a factor
K. Arun Bhaskar and R. Vijay
DOI:Coming Soon
Abstract:
The use of Internet through the mobile have been increasing in today practice. This study is carried out with the objectives of finding out the relationship between demographic factors of consumers and physical attributes of a mobile phone and to find out the co-relation of physical attributes of mobile phones
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