Year: 2016 | Month: June | Volume 2 | Issue 1
Satisfaction of the Viewers Regarding "Mera Pind Mere Khet Programme" of Doordarshan Kendra Jalandhar
Jagjeet Singh Gill and Anil Sharma
DOI:Coming Soon
Abstract:
The present study entitled Content Analysis of "Mera Pind Mere Khet Programme" of Doordarshan Kendra Jalandhar was under taken with the objectives to study the socio-economic profile of the respondents to study respondents reactions about content of the programme and satisfaction level and to investigate the viewing behaviour of the respondents. From the three districts selected, two blocks were selected, from each district three villages were then selected from each block, and ten MPMK viewing farming families were selected selectively from each village. Adult member of each farming family were then selected. Thus the total sample comprised of 180 farmers for the present study. The data were collected by following personal interview approach method and were tabulated and analysed using appropriate statistical tools. The findings of the study revealed that 67.22% of the respondents had fully satisfied from timing of MPMK programme, 79.11% of the respondents had always satisfied from the accuracy of content ,16.11 % of the respondents said that speed of MPMK programme was very fast, 30.56 % of the respondents said that speed was fast , 41.11% said that speed was normal, 6.11% said that speed of MPMK programme was slow, 65.56% of the respondents said that language used in MPMK programme was completely understandable, 95.56% of the respondents said that MPMK programme was completely balanced i.e. programme provide both practical and theoretical knowledge. It is suggested that the information should be provided in lively conditions and wrapped with traditionally embedded folk media.
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