Year: 2016 | Month: June | Volume 2 | Issue 1
Effectiveness of Selected Medias in Gain and Retention of Knowledge by Rural Women of District Udaipur
Simple Jain and Manju Gupta
DOI:Coming Soon
Abstract:
Media play a very important role in communicating ideas intended to change behaviour of people right from developing awareness about an innovation to its adoption. Thus it is important that these should be well designed so that people can understand properly. So the communication material before produced on large scale must be tested in the field for its effectiveness. Thus an effort was made to find out the effectiveness of selected medias (lecture + demonstration+ print and electronic media) in gain and retention of knowledge by rural women.
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