Year: 2016 | Month: June | Volume 2 | Issue 1
Communication Behaviour of Kinnow Growers in Haryana
Moji Kamboj
S.K. Mehta
Rajesh Bhatia
Rupinder Kamboj and Gagan Mehta
DOI:Coming Soon
Abstract:
The present study was conducted in Sirsa and Hisar districts of Haryana state with 80 farmers as a sample. The major thirst of the study was upon the communication behavior of the farmers to get information for scientific cultivation of kinnow crop. The District Horticulture Officer (DHO) and its officials were the most preferred source of information with maximum credibility and trustworthiness. The university scientists topped the list of information sources from the point of view of level of satisfaction derived by the kinnow growers. The farmers were having a large communication gap of 46.75 with the university scientists and a narrow communication gap of 18.50 and 17.75 with DHO/HDOs and the input dealers, respectively. However, the largest communication gap of 76.67 was found in case of radio. The higher caste and the well educated farmers considered university scientists a more reliable source and therefore seized to opt for input dealers.
Print This Article Email This Article to Your Friend
