Year: 2025 | Month: December | Volume 12 | Issue 2
Personalization Without Bias: Ensuring Ethical AI in FMCG Advertising for Profitable and Inclusive Growth
Meena Nayak
Saumenrda Das and Srikanta Patnaik
DOI:10.30954/2348-7437.2.2025.4
Abstract:
This study explores ethical AI in FMCG advertising, showing that bias-free personalization delivers both profitability and inclusivity. Campaigns applying fairness and transparency achieved 12–15% higher conversions and an 18% rise in consumer trust. Regression analysis confirmed positive effects on trust (β = 0.27, p < 0.01), loyalty (β = 0.32, p < 0.01), and purchase intention (β = 0.21, p < 0.05). Bias detection further showed Demographic Parity Difference reduced from 0.18 to 0.06. Contrary to the assumption that safeguards increase costs, ethical personalization expanded underserved market reach by 12% and mitigated reputational and regulatory risks. The results highlight that fairness-driven AI fosters consumer satisfaction, sustainable innovation, and inclusive growth in the FMCG sector.
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